For the first time, Satellite Imagery Technology (SIT) is being used in the Tamil film Azhagai Irukkirai Bhayamai Irukkiradhu. Chennai-based Digital Magic executed this technology. Arul Moorthy, who heads Digital Magic said, "Normally the camera zooms out to a height of a maximum of 20 feet. But in this film, the camera, after zooming in on the actors, is pulled out to an extent that you will be able to see all of Chennai for a few seconds using satellite imagery." The film stars Bharat and Mallika.Cinematographer-turned-filmmaker Vijay Milton has used six layer compositing with camera movement and 2D-cartoon animation in the film. Digital Magic has executed visual effects for several films including the recently released Aadhi, Sudhesi, Sivakasi, Yugaa, Mercury Pookal and Thiruttu Payale.They have a major project in the pipeline - a 90-minute full length animated fantasy film in English, Tamil and Hindi. Apart from this, Digital Magic has opened an academy to train those seeking a career in animation and other related areas. Professionals working in the company, which has latest state of the art technology, conduct this short-term course.
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